What is included in the MSUM format information?

The MSUM (Marketing Service Unit Manager) format typically contains crucial information that is essential for managing customer accounts effectively. The inclusion of the account number and customer name is important because it allows for accurate identification and tracking of each customer's specific data and history within the utility's system. This information is fundamental for customer service representatives as it enables them to retrieve account details quickly, reference account history, and address customer inquiries or issues with a high degree of accuracy.

Having the account number ensures that there are no mix-ups between customers, especially in utility contexts where many accounts may exist. The customer name further personalizes the interaction and helps in creating a better customer experience. Collectively, this information is vital for effective communication, customer management, and maintaining records, which ultimately contribute to better service delivery.