What is the correct order of buyer awareness in an emerging market?

In an emerging market, buyer awareness typically progresses through a specific order that reflects the decision-making process of consumers who may not be familiar with the products available. The correct answer indicates that price is the first consideration for buyers. This is often the case in emerging markets where consumers might have limited disposable income and are highly price-sensitive. After evaluating the price, buyers tend to look at features, as they begin to understand what the product can offer them compared to their financial investment. Following features, quality becomes a focus, especially as consumers become more informed and begin to recognize the importance of durability and reliability in their purchases. Finally, services are considered as consumer awareness deepens, understanding that value can also come from customer support, warranties, and after-sales services.

This order reflects a logical progression where initial concerns revolve around the affordability of products, followed by what those products can do, their durability, and the overall experience of buying and using them.