What is true about customers served by I04?

Customers served by I04 have the flexibility to select any power marketer of their choice, which reflects a competitive market environment in which consumers can choose their service provider. This ability encourages competition among power marketers, leading to potentially better pricing and service options for consumers.

The choice to allow customers to select from any power marketer promotes customer autonomy and can foster innovation and improved services within the electricity market. It stands in contrast to scenarios where customers might be restricted to specific suppliers or options. The context of a competitive market is critical, as it empowers customers and incentivizes marketers to provide attractive offerings to win consumer business.