Which approach can enhance business development?

Leveraging existing fiber assets is important for enhancing business development because it allows a company to maximize its current resources and infrastructure. By making the most of the fiber assets already available, a business can improve service efficiency and potentially reduce costs. This approach can lead to improved customer satisfaction, as clients appreciate reliable service that utilizes established technology. Additionally, optimizing the use of existing assets can help accelerate growth opportunities, such as expanding service offerings or entering new markets, thus driving overall business development.

In contrast, isolating from market trends can hinder a company's ability to adapt and evolve, making it less competitive. Decreasing service offerings typically limits growth potential and can alienate customers who may prefer a broader range of services. Focusing on single sales pitches may restrict a company’s ability to engage meaningfully with diverse customer needs, potentially leading to missed opportunities for establishing long-term relationships and securing repeat business. Overall, utilizing and enhancing current fiber assets presents a proactive strategy for sustainable growth and development in the business landscape.